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TELL TO WIN: Finding the Right Story

TELL TO WIN: Finding the Right Story

by Eddie Thompson | Apr 4, 2023 | Charitable Estate Planning, Donor Communications

In his #1 New York Times Bestseller, Tell to Win, award-winning movie producer Peter Gruber explains how dozens of presentations succeeded or failed based on connecting the right story with his presentation. Whenever he relied on facts, charts, and PowerPoint...
DONORS AS YOUR BEST CUSTOMERS: Cultivating Habits of Great Fundraisers

DONORS AS YOUR BEST CUSTOMERS: Cultivating Habits of Great Fundraisers

by Eddie Thompson | Jan 24, 2023 | Donor Communications

BOB GOLOMB is Sales Manager at the Flemington Nissan dealership in central New Jersey. Wearing his wire-rimmed spectacles and dark conservative suits, he looks more like an accountant than a car salesman. There’s nothing slick, flashy, or contemporary about Golomb....
MANAGING SYSTEMIC CHANGE: Baby Steps to a More Productive, More Effective Nonprofit

MANAGING SYSTEMIC CHANGE: Baby Steps to a More Productive, More Effective Nonprofit

by Eddie Thompson | Oct 13, 2022 | Development Management

The world has changed radically in the last three years, and it’s showing few signs of returning to business-as-usual in the near future. Some of our traditional operating systems may never come back. To list only a few of the unexpected: 1) the economic impact of...
VOLUNTEER RECRUITMENT AND RETENTION:  Leveraging the Impact of Every Donation

VOLUNTEER RECRUITMENT AND RETENTION:  Leveraging the Impact of Every Donation

by Eddie Thompson | Aug 8, 2022 | Development Management

Natalie Walker serves as East Coast Director of Communications for Apartment Life, a nonprofit located in all 50 states, Canada, and the United Kingdom. Before joining the Apartment Life team as a coordinator, Natalie worked at two other nonprofits, each with very...
MANAGING GENEROSITY: When Donors Feel It’s Time for a Giving Audit

MANAGING GENEROSITY: When Donors Feel It’s Time for a Giving Audit

by Eddie Thompson | Jun 13, 2022 | Charitable Estate Planning, Donor Communications

Tevye, the blacksmith in Fiddler on the Roof, dreamed about being a wealthy man. “Oh, Lord, you made many, many poor people. I realize, of course, it’s no shame to be poor, But it’s no great honor either! So, what would have been so terrible if I had...
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Top Posts

  • One Simple Question & Comment: Changed My Life

  • THE SECOND QUESTION: Talking to Donors About Their Kids’ Inheritance

  • MONITORING SUCCESS: The Evolution of Benchmarking & Dashboarding

  • PERPETUAL NAMING RIGHTS: Three Cautionary Tales and One Essential Piece of Advice

  • OPTIMISM: Ben Franklin and the 200-Year Endowments

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