by Eddie Thompson | Dec 10, 2025 | Donor Communications
When I started this company in 1996, I could only imagine the impact our services would have on donors and nonprofits. The reality has exceeded every expectation. Yet one challenge has persisted from the early days until now: explaining what we do in a way that is...
by Eddie Thompson | Nov 10, 2025 | Charitable Estate Planning
People don’t give to simply save on taxes. But taxes do change how people give. Instead of writing a check, for example, they advance their required minimum distribution (RMD). I have heard people argue that charitable giving would dry up if we eliminated the estate...
by Eddie Thompson | Oct 15, 2025 | Donor Communications
Not long ago, someone asked me how donor relationships have evolved over my career. That word, “evolve,” made me pause. Does it mean “improved” or simply “changed?” The truth is, relationships have changed a lot, but it hasn’t always been for the better. The...
by Eddie Thompson | Sep 8, 2025 | Charitable Estate Planning, Donor Communications
Over the years working with nonprofits, I’ve seen a range of organizational strengths. Some excel at branding; others cultivate deep, long relationships. However, I rarely see one that excels at both. Branding creates broad recognition. People may see your logo and...
by Eddie Thompson | Jul 21, 2025 | Charitable Estate Planning
Years ago, I sat across from a man worth over a billion dollars. His children were already wealthy, each worth hundreds of millions. He planned to leave the bulk of his estate to charity. I asked him, “Would you want to give during your lifetime and see your gifts at...
