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THE WOODCUTTER’S WISDOM: Reserving Judgment About Nonprofit Futures

THE WOODCUTTER’S WISDOM: Reserving Judgment About Nonprofit Futures

by Eddie Thompson | Jun 29, 2020 | Development Management, Professional Development

In my discussion with nonprofit leaders over the last few weeks, there’s a persistent anxiety about the future—and for good reasons. They’re having to deal with staff reductions and furloughs in fund-development departments, the inability to visit donors, and...
OPTIMISM: The Essential Ingredient in Desperate Times

OPTIMISM: The Essential Ingredient in Desperate Times

by Eddie Thompson | Apr 29, 2020 | Development Management, Donor Communications

Over the last few weeks, I’ve presented a dozen or more webinars for our clients and other organizations on fundraising in a pandemic. Make-A-Wish Foundation, Adventist West, and Texas Community College Foundations were among the participating organizations the last...
FUNDRAISING OBJECTIVES IN A PANDEMIC: Great Challenges and Great Opportunities

FUNDRAISING OBJECTIVES IN A PANDEMIC: Great Challenges and Great Opportunities

by Eddie Thompson | Mar 23, 2020 | Donor Communications

Several months ago, I posted two articles; the first listed five strategies that would prepare nonprofits for difficult times—how to harden your organizations against storms that will eventually come your way. The topic of the second article was what to do when the...
IN THIS TOGETHER: Creating a Sense of “We-ness” Among Donors

IN THIS TOGETHER: Creating a Sense of “We-ness” Among Donors

by Eddie Thompson | Dec 25, 2019 | Donor Communications

Persuasion researchers note that people are highly motivated to favor individuals when convinced that those persons are truly for or with them—not merely like them. The same thing is true for organizations, and as a consequence, nonprofits typically refer to donors as...
THE FLYWHEEL EFFECT: Organizational Branding at St. Jude Children’s Research Hospital

THE FLYWHEEL EFFECT: Organizational Branding at St. Jude Children’s Research Hospital

by Eddie Thompson | Oct 9, 2019 | Development Management, Donor Communications

Over the last few months I’ve posted several articles on Jim Collins’ follow-up supplement to his best-seller—the 35-page booklet entitled Good to Great and the Social Sectors. Collins introduces the fifth Good-to-Great principle for nonprofits with this proposition:...
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