by Eddie Thompson | Apr 3, 2018 | Donor Communications
A negative feedback loop is commonly referred to as a “vicious cycle.” One bad thing leads to another, which leads to another. The downward cycle is particularly vicious because things trend downward with increasing frequency and increasing intensity. Most have had...
by Eddie Thompson | Feb 20, 2018 | Donor Communications
As I’ve said before, what you measure and monitor tends to improve. The inverse is equally true; what you ignore or neglect tends to deteriorate. Nonprofit leaders are very good at tracking past performance—each donor’s giving history and each fundraiser’s...
by Eddie Thompson | Jan 2, 2018 | Donor Communications
An associate of mine showed me a list of 100 slogans or taglines used by financial institutions along side their official name. Apparently, a great many companies are attempting to brand themselves as having a deeply embedded culture of listening. “The Listening Bank”...
by Eddie Thompson | Nov 8, 2017 | Donor Communications
In the next two or three blog posts, I’m returning to a familiar theme—visiting donors, cultivating relationships, and securing donations. Building long-term donor relations is an acquired skill that should be exercised and perfected over time. You can’t just wander...
by Eddie Thompson | Oct 17, 2017 | Charitable Estate Planning
Two separate $100 million gifts to New York City’s Lincoln Center illustrate the naming rights dilemma that many nonprofit leaders face. The first mega-gift came in 2008 when billionaire David Koch (pronounced “coke”) donated $100 million, the largest single donation...
