by Eddie Thompson | Jan 19, 2022 | Donor Communications
In February 2016 I posted an article entitled PLUGGING THE LEAKS: The True Impact of a 1% Increase in Your Donor Retention Rate. Since that was almost six years ago, I thought it high time to revisit the data. Many of you are well aware the news is not good on any of...
by Eddie Thompson | Dec 1, 2021 | Donor Communications
Throughout my 35 years as a development professional, my best leads have always been referrals—particularly those accompanied by personal introductions. That shouldn’t be a surprise to any experienced fundraiser. What is surprising is that so few nonprofits do a good...
by Eddie Thompson | Oct 18, 2021 | Donor Communications, Professional Development
I’m continuing this month with a few more thoughts about the chosen career of a professional fundraiser—a life of never-ending appeals for donations of time and money for worthy causes. With regard to the fine art of asking, below are some of my favorite “tools of...
by Eddie Thompson | Sep 20, 2021 | Donor Communications
After several years working as a professional fundraiser, it’s commonly assumed that countless face-to-face solicitations will have enabled fundraisers to overcome any reluctance about asking for money. If, in a moment of honest vulnerability, an aspiring young “rain...
by Eddie Thompson | Aug 16, 2021 | Development Management, Donor Communications
I have a lot of conversations with nonprofit professionals at all levels—from foundation presidents to major gift officers to fundraisers in their first development jobs. Among the most frequent stress points I hear almost every business day are fundraising goals...
MOMENTOUS MOMENTS: Unlocking Greater Fundraising Potential Through Memorial Gifts
PERFORMANCE METRICS: Navigating the Murky Waters of Fundraising ROI
PERPETUAL NAMING RIGHTS: Three Cautionary Tales and One Essential Piece of Advice
MANAGING GENEROSITY: When Donors Feel It’s Time for a Giving Audit
Wealth and Hyper-Agency: Why Strategic Philanthropists Grow Frustrated and Bored with Organizations and Their Leaders