by Eddie Thompson | Feb 20, 2018 | Donor Communications
As I’ve said before, what you measure and monitor tends to improve. The inverse is equally true; what you ignore or neglect tends to deteriorate. Nonprofit leaders are very good at tracking past performance—each donor’s giving history and each fundraiser’s...
by Eddie Thompson | Jan 2, 2018 | Donor Communications
An associate of mine showed me a list of 100 slogans or taglines used by financial institutions along side their official name. Apparently, a great many companies are attempting to brand themselves as having a deeply embedded culture of listening. “The Listening Bank”...
by Eddie Thompson | Nov 8, 2017 | Donor Communications
In the next two or three blog posts, I’m returning to a familiar theme—visiting donors, cultivating relationships, and securing donations. Building long-term donor relations is an acquired skill that should be exercised and perfected over time. You can’t just wander...
by Eddie Thompson | Sep 20, 2017 | Donor Communications
There are social rules embedded in our culture that influence our decision-making processes and our interactions with others. One of the most powerful and sometimes almost irresistible is the rule of reciprocity. When we receive gifts, favors, invitations, or random...
by Eddie Thompson | May 16, 2017 | Development Management
I frequently speak at nonprofit leadership conferences on various topics, including charitable estate planning, fund-development strategy, and best practices of the most successful institutions. Over the last two years, I’ve been asking organizational leaders...