by Eddie Thompson | Jan 19, 2022 | Donor Communications
In February 2016 I posted an article entitled PLUGGING THE LEAKS: The True Impact of a 1% Increase in Your Donor Retention Rate. Since that was almost six years ago, I thought it high time to revisit the data. Many of you are well aware the news is not good on any of...
by Eddie Thompson | Feb 15, 2017 | Development Management, Donor Communications
Trying to fill a bucket that leaked as quickly as you could pour water into it would be a frustrating way to spend your day—or your career. That’s how many fundraising professionals feel when all the gains they make in donor acquisition are lost in the next year to...
