by Eddie Thompson | Feb 20, 2018 | Donor Communications
As I’ve said before, what you measure and monitor tends to improve. The inverse is equally true; what you ignore or neglect tends to deteriorate. Nonprofit leaders are very good at tracking past performance—each donor’s giving history and each fundraiser’s...
by Eddie Thompson | Jan 2, 2018 | Donor Communications
An associate of mine showed me a list of 100 slogans or taglines used by financial institutions along side their official name. Apparently, a great many companies are attempting to brand themselves as having a deeply embedded culture of listening. “The Listening Bank”...
by Eddie Thompson | Nov 8, 2017 | Donor Communications
In the next two or three blog posts, I’m returning to a familiar theme—visiting donors, cultivating relationships, and securing donations. Building long-term donor relations is an acquired skill that should be exercised and perfected over time. You can’t just wander...
by Eddie Thompson | Sep 20, 2017 | Donor Communications
There are social rules embedded in our culture that influence our decision-making processes and our interactions with others. One of the most powerful and sometimes almost irresistible is the rule of reciprocity. When we receive gifts, favors, invitations, or random...
by Eddie Thompson | Mar 13, 2017 | Donor Communications
Imagine having a long list of major donors just waiting for the chance to spend a little time with you. They all want to tell you about themselves, hear about your cause, and hope to build a long-term relationship. You spend your days telling organizational stories,...
by Eddie Thompson | Feb 15, 2017 | Development Management, Donor Communications
Trying to fill a bucket that leaked as quickly as you could pour water into it would be a frustrating way to spend your day—or your career. That’s how many fundraising professionals feel when all the gains they make in donor acquisition are lost in the next year to...
