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STRATEGIC PLANNING — Part 3: Donor Doctrine as the Starting Point

STRATEGIC PLANNING — Part 3: Donor Doctrine as the Starting Point

by Eddie Thompson | Jul 25, 2014 | Donor Communications

A couple of years ago I published two articles on strategic and tactical planning and continue to be surprised at how those posts from 2012 continue to show up on the list of top reads. So here’s one more thought about the strategy-tactic idea and how it relates to...
CULTIVATION STRATEGY: Fundraising for Your First Quarter

CULTIVATION STRATEGY: Fundraising for Your First Quarter

by Eddie Thompson | Jan 16, 2014 | Donor Communications

What you as a nonprofit executive do in December and January each year is a “tell”—that is, it reveals a lot about your (or your institution’s) fund-development mentality. Are you a year-end closer or a springtime cultivator? Most nonprofits spend enormous an amount...
SIX BLIND MEN & THE ORGANIZATIONAL ELEPHANT: Microscopic and Telescopic Versions of the Fundraising Narrative

SIX BLIND MEN & THE ORGANIZATIONAL ELEPHANT: Microscopic and Telescopic Versions of the Fundraising Narrative

by Eddie Thompson | Dec 10, 2013 | Donor Communications

The story of the elephant and the six blind men has been told in one form or another since the early fifth century B.C. and has been used to illustrate everything from religious toleration to team synergy. Here’s my application to donor relations and organizational...
CRESCENDO INTERACTIVE, INC.— A Conversation with Charles Schultz

CRESCENDO INTERACTIVE, INC.— A Conversation with Charles Schultz

by Eddie Thompson | Nov 25, 2013 | Charitable Estate Planning, Donor Communications

Charles Schultz and I go back a long way.  I remember my first training event with Charles, Artie, and Carol in a very small room in Camarillo, CA.  Many years have passed, but I remember being impressed with Charles and his vision for planned giving software.  He had...
THE EFFECTIVE ASK:  Sticking to a Script or Flying by the Seat of Your Pants

THE EFFECTIVE ASK: Sticking to a Script or Flying by the Seat of Your Pants

by Eddie Thompson | Nov 6, 2013 | Donor Communications

I love to fly, and I love relating to donors. Consequently, I can’t help but think about the two in the same context. Fundraising is a lot like piloting my Cirrus SR22 Turbo, and flying my Cirrus is a lot like fundraising. There is an aspect of every conversation with...
PERSUASION THEORY; Two Pathways to a Giving Decision

PERSUASION THEORY; Two Pathways to a Giving Decision

by Eddie Thompson | Sep 13, 2013 | Donor Communications

Two donor appointments early on in my career showed me then (and remind me now) how donor relations is a never-ending learning experience. With both experiences, I made some very wrong assumptions about what those two donors wanted and needed to hear. In retrospect,...
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Top Posts

  • Lessons in Leadership
  • PERPETUAL NAMING RIGHTS: Three Cautionary Tales and One Essential Piece of Advice
  • The Great Donor Decline Isn’t the Crisis You Think It Is: Part 2
  • HARD LESSONS LEARNED: My Ten Greatest Fundraising Mistakes
  • OPTIMISM: Ben Franklin and the 200-Year Endowments

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  • Charitable Estate Planning
  • Development Management
  • Donor Communications
  • Professional Development