UNFORTUNATE FOCUS ON CASH: Donation Types as Predictors of Future Growth

Dr. Russell N. James III is a diligent researcher with a nose for sniffing out the most relevant data for nonprofit fund development. So, whenever Dr. James publishes a major research paper on fundraising, everyone in the profession should sit up and take notice. The research question of his most recent paper was this: Would the type of donations reported by nonprofits in 2010 (cash-only, non-cash gifts, and/or securities) become a predictor of the future growth or future decline in total contributions over the next five years? The finding were quite amazing.

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